Solar Leads in Florida: Best Practices for Lead Generation and Top Places to Buy

Florida, also known as the Sunshine State, isn’t just a haven for beach lovers and snowbirds.

It’s untapped for solar installers looking to market solar energy.

But here’s the thing: getting solar leads in Florida isn’t as straightforward as putting up a yard sign or running an ad.

You need to know your audience, their needs, and what makes Floridians tick.

Let’s get into the nuts and bolts of generating quality solar leads in Florida.

After all, with five years of experience working closely with solar, I know a thing or two about the industry.

Key Takeaways

Florida is an ideal market for solar energy with high utility costs, net metering policies, and tax incentives.
Know your audience—target retirees, eco-conscious residents, and those seeking power resilience.
Lead generation strategies include website optimization, GMB, social media ads, community engagement, and buying leads.
Use local testimonials, quick follow-ups, and free solar assessments to boost conversions.
Avoid pitfalls like ignoring local SEO, poor follow-ups, and underestimating competition.

Understanding the Value of Solar Leads in Florida

The state of Florida gets an average of 237 sunny days a year. Floridians are increasingly warming up (pun intended) to the idea of renewable energy.

In fact,1 in 4 Homeowners Plans to Install Solar Panels in the Next 5 Years, Survey Finds.

This means a lot of competition for solar companies, and more homeowners asking questions like:

Is solar worth it? or How much can I save with solar?

That’s where solar leads come in. They’re the lifeblood of your business.

A Glimpse into Florida’s Solar Industry

Before diving into tactics, let’s zoom out to understand the solar market in Florida.

Florida ranks third in the U.S. for solar potential, but it’s still catching up to states like California or Texas in installations.

Why? Well, unlike some other states, Florida lacks some key incentives (like high state tax credits).

Still, below are the reasons to go solar for Floridians:

Statistic	Value
Net metering	upto 2MW
Average Monthly Electric Bill	$130
Number of Homes with Solar	90,000+
Federal Tax Credit	30% of the total cost

Effective Strategies for Generating Solar Leads in Florida

Getting high-quality solar leads in Florida isn’t just about volume—it’s about targeting the right people at the right time.

Here are some tried-and-tested strategies you can use:

1. Leverage Local SEO

Floridians love to buy local, and they want someone who knows their neighborhoods. Local SEO is your best friend for this.

Optimize your website for phrases like “solar installers near me,” “solar panel installation in Tampa,” or “best solar companies in Miami.”

Here’s how to get it right:

Create dedicated landing pages for specific Florida regions like Orlando, Jacksonville, or Fort Lauderdale.
Register your company on Google My Business to appear in local searches.
Get listed on directories such as Yelp, Angie’s List, and SolarReviews.

Adding a few local testimonials from satisfied customers also helps boost trust and authority (convincing hesitant Floridians to leap).

Check Out: Attract local solar leads with expert SEO

2. Partner with Realtors

If there’s one thing Florida’s known for, it’s the booming real estate market.

People are constantly buying homes, and a lot of them want to know about energy efficiency.

Partnering with local realtors can be a game-changer.

Realtors can introduce your solar service as an add-on benefit for homes they’re selling.
Offer realtors informational guides or free consultations they can pass on to their clients.

This strategy works especially well with new homeowners who want to reduce their long-term energy costs.

3. Engage in Community Events

Floridians love community events, from farmer’s markets to city fairs.

Set up a booth or sponsor a community event. You can:

Hand out flyers detailing solar incentives in Florida.
Provide a calculator tool so visitors can see what they could save.
Collect emails for a raffle where homeowners can win something like a discount.

This grassroots approach makes your brand visible and trusted in local communities.

4. Run Paid Ads with a Local Twist

When running Google or Facebook ads, aim for laser-focused targeting.

Here’s what to keep in mind:

Use keywords like “solar panel cost in Florida,” or “solar installer Miami.”
Highlight specific benefits that matter to Floridians, like hurricane resilience or saving on electric bills.
Don’t forget to mention the Federal Tax Credit, which is still a huge incentive.

Facebook ads can work wonders with custom audiences. Target users based on demographics—such as homeowners aged 30-65

And those who have shown interest in home improvement or eco-friendly living.

5. Provide Personalized Free Assessments

Floridians need reassurance that solar is worth the investment. Offering a free personalized solar assessment is a great hook.

People love something that’s customized just for them, especially if they don’t have to pay a dime.

Mention how net metering benefits them. Many people in Florida don’t fully grasp how it works, so you’ve got an opportunity to educate.
Give them detailed estimates of savings, and factor in how many sunny days Florida gets versus cloudy days.

When someone can see numbers tied directly to their energy bill, it helps nudge them toward saying yes.

6. Focus on Social Proof

There’s nothing quite as convincing as a happy neighbor.

Collect reviews, create video testimonials, and share before-and-after shots.

People are more likely to listen to others in their community than a flashy ad.

You could use something like:

“The Gonzalez family in Tampa went solar last year and has already cut their electricity bill by 60%! They love that they’re making a difference—and saving for their next family vacation.”

Highlighting real, relatable stories makes solar more appealing.

7. Content Marketing

Develop content that answers the questions homeowners are Googling.

Here are some content opinions that work well:

Blog Posts: “How Net Metering Works in Florida” or “How Much Will Solar Save You in Miami?”
Videos: A short video showing how quickly panels can be installed, or an explainer on Florida solar incentives.
Infographics: Highlight savings by comparing the average electricity costs in Florida with and without solar.

The goal here is to build trust and establish your brand as the go-to solar expert in Florida.

Check Out: Need SEO content that builds trust and attracts solar leads?

8. Keep Leads Interested with Smart Email Follow-Ups

Once a lead shows interest, don’t let them slip away—this is where email marketing comes in.

By sending timely and engaging follow-ups, you can keep your leads interested.

Lead Magnets: Consider offering a downloadable guide. This way, you capture email addresses in exchange for valuable information.
Follow-Up Sequences: Develop a series of follow-up emails that gradually build trust. Give straightforward answers to the most common questions people have. Make it friendly, local, and relevant—Floridians love a personal touch.

Purchasing Solar Leads: Where to Buy and What to Look For

Sometimes, purchasing solar leads is the fastest way to grow your business.

Here’s how to do it wisely:

Reliable Lead Providers

Work with established solar lead providers like

They have a reputation for quality and understand the Florida market well.

Evaluate Lead Quality

Not all leads are created equal. Make sure the leads you buy are exclusive or semi-exclusive to ensure you’re not competing with dozens of other installers.

Ask About Return Policies

Some lead providers offer refunds for invalid or non-responsive leads. Make sure you’re clear about return policies before you purchase.

Pro Tip: Don’t just rely on purchased leads—use them to complement your organic efforts. Purchased leads can help you scale, but your reputation and organic lead generation will sustain your business long-term.

Why Floridians Hesitate to Go Solar (and How to Address It)

Despite all these sunny stats, some Floridians are still skeptical about solar.

Here are the main reasons and how you can counter them:

What if a hurricane destroys my panels? Reassure them by explaining that modern solar panels are built to withstand strong winds.
Is it too expensive upfront? Remind them about financing options like PACE loans or the Federal Tax Credit.
“Can I trust my utility company with solar?” Be transparent about the relationship between solar energy and utility companies like FPL.

Final Thoughts: It’s Time to Take Action

Using these strategies will help you become a known name in Florida’s solar market.

Whether it’s focusing on local SEO, partnering with realtors, or being visible at community events, it’s all about becoming an integral part of clean energy.